Thursday 15 December 2011

First Draft and Second Draft

This is my first draft of my trailer "Ivy Wood", I needed to make changes such as editing sound and music volume and add title cards.


This is my second draft of my trailer "Ivy Wood" I have recieved feedback on this draft and noted changes that need to be made for my final piece.
+Music changd narrative perspective
+Appreciate Matt dressed as a woman

-Smack: needs non-diegetic sound
-Spelt 'whose' wrong
-Song dips to early on title card 'OMG'

Evaluation - Question 1



Ivy Wood
Question 1
Candidate 4872

USING CONVENTIONS
*The Soap we made is a parody of “Hollyoaks” we used the name “Hollyoaks” to brainstorm ideas of a title for our own soap. The title we created was “Ivy Wood” as we thought Ivy is similar to Holly, and wood being the oak.

*To set the scenes for our soap we looked at other soaps such as “Hollyoaks” to base our settings on, we noticed that most soaps have a social ground or a meeting place of characters to meet. We made sure that the characters showed their relationships or friendships with each other through their body language or eye contact.
Eastenders – Queen Vic, Carol’s Cafe
Coronation St- Rovers Return, Roy’s Rolls
Emmerdale, Wool pack, Café
However Hollyoaks has 3 social ground areas to meet-
The SU bar, The dog, Chez Chez, College Coffee -
that we could have mimicked in our trailer, as we are used student aged characters we used an establishing shot in a café area to emphasise what audience “Ivy Wood” would be aimed at and similarities to “Hollyoaks”.

*We used medium close ups of the characters so that the characters engage with the audience and can show emotions and tell a story without needing to communicate verbally.
We kept the camera at eye level with the characters so that the viewers connected with them.

*Using camera work, we used the camera as the 4th wall, we did this as it is a popular convention used in soap operas as it makes the audience feel like they are in the room with the characters, which makes them feel more involved.
In scenes such as the scene where chandelier tells rhino the baby isn’t his, we used symmetrical composition eye line of characters just within the top 3rd of the frame so that the audience are sat at the same eye line as the characters and can feel the intensity of emotion.
Also in this scene, we only used natural lighting this makes the scene more realistic and emphasises the openness of the storyline and scripting about to occur.
The mise en scene, camera work, and lighting all help to make the audience more connected as though they are in the room.

*Title cards
Really important as they show narrative and can set a storyline and create suspense throughout the trailer, I chose to use the “Hollyoaks”/E4 design by using the purple background and strong White writing in the same font used by E4 which is “American Typewriter” this helped me to make it look professional by using the E4 branding more effectively.

*In the scene where Mickey and Rhino fight we used low angle shots to show and emphasise power between the two.
By using a hand held camera it makes the movement in the fight more realistic this also makes the audience viewers feel as though they are witnessing the fight.


DEVELOPING CONVENTIONS*Pregnancy test scene. Within the pregnancy test scene we wanted to use the test to show that chandelier was pregnant, however usually in soaps they would use one of 2 tests and show them within the shot and it would create drama, realism and seriousness however, because we wanted to create a parody effect it also makes it over the top that she has numerous open pregnancy tests scattered all over the floor around her, we did this to parody the common seriousness of soaps such as “Hollyoaks”.
*We also parodied another convention used in soap operas by using mobile text messaging in other soaps screens of phones are showed sending or receiving text messages which usually include a serious message, to parody this we used slang words such as “Preggers” and “OMG”. Also the name chandelier on the phone screen is used to create comedy and to parody names such as “Mercedes” used in “Hollyoaks”.
By using this convention as a parody it juxtaposed the meaning and made it comical rather than serious as in other soaps the situation chandelier is in would usually be portrayed as a serious issue.

*Soaps often show a reaction shot after receiving a text message such as the one Chandelier sent to Rhino, we decided to use the reaction shot of Rhino to increase the level of parody used in what would be a very serious situation in real life.
After receiving the text from chandelier, Matthew who plays Rhino, dramatically fell to his knees, screaming no and ripping his t-shirt apart.
The camerawork of the high angle shot makes rhino look powerless in his situation also within the mise en scene we had water being poured from height out of shot from a watering can to make it look like rain was pouring directly on him. This again created the parody, comical side to Rhino’s situation.

*Often in the scene of a soap opera, there is a song playing in the background or a channel is on tv in the background. By using Intertextuality, we put Jeremy Kyle on the television in the background of the fight scene between Rhino and Mickey, this also created parody as the audience will know the stereotypical guests that go on the Jeremy Kyle show on a day to day basis, and this creates humour as it makes the audience of the soap feel that the characters within “Ivy Wood” are the typical people seen on Jeremy Kyle and also the story line would fit the typical problems dealt with on Jeremy Kyle.

CHALLENGING CONVENTIONSWe challenged gender conformity by adding cross dressing into our soap, we did this as it is not often seen it many soaps, and could also be seen as quite a sensitive subject to be used. We wanted to create comedy and we did this by using a reaction from both characters from the given situation.
By using cross dressing for Mickey it also made the soap more of a parody as it meant that Mickey has such a huge character and many story lines and roles within his one character, Mickey was a cross dresser, who had cheated on his girlfriend and had got his best friends girlfriend pregnant, there aren’t many soaps who hold one character with that many problems.

Evaluation - Question 2

Evaluation Question 2 - How song represents genre


Lyrics | - I AM WHAT I AM lyrics


I am what I am – Gloria Gaynor
Eventually
became one of two Gaynor songs to serve as rallying cries for the gay pride movement

  • The song shows the problems the young adults are facing especially 'Mickey'
  • Parody of emotions and storylines- because the song represents gay pride, it emphasises the emotions and storyline of 'Mickey' yet increases the parody as we see the different storylines 'Mickeys' character is involved in.
  • Well known song to audience helps the audience to know the genre of the soap

Evaluation - Question 3





Tuesday 13 December 2011

Location Shots

Billboard

from the examples above, we used the existing billboards to create our own.
Below are the 2 designs that were put together for our billboard.


The reason that we created a second billboard was because there was a continuity error of the picture of Kate Trollope (Chandelier) as in the 1st picture used in the billboard she is holding the jumper on the outside of her t-shirt, where as the picture used in the 2nd design, she is using the jumper under her t-shirt as a baby bump, her facial expressions are better and go well with the caption too.


Billboard design 2

We found this Hollyoaks billboard as INSPIRATION for our own billboard ideas as it is so effective as it has ued dark colour for the background contrasting the colours used for the characters to highlight the drama happening within the soap storyline.
The channel 4 logo shows the brand identity as ours shows the E4 brand identity.
The slogan interests the viewers into watching the week of soap as they know something big is going to happen.
The fact that the characters shown from the soap are shown in flames possibly literal or so to speak, shows that the week will include fire and that those characters will be involved.


The 2nd billboard design shows the 'love triangle' between Chandelier, Mickey and Rhino. The billboard is effective as it shows off the main storyline from the soap trailer and icludes a quote from my trailer saying "who's the daddy?" linking the billboard to my trailer and also to the front cover of our magazine.
It also shows that Mickey wears makeup too, which shows another storyline.
Overall the billboard shows alot about the soap as it shows eye contact and conflict between the two male characters.
The dark background shows the darkness and negativity between the 3 characters, however I don't feel that this billboard looks as professional as the 1st design due to the block colour background on the 2nd design as it makes it makes the photoshop obvious.


These are 2 examples of love triangles from past storylines in hollyoaks, I chose to use this to compare our billboard to, I looked at the 2 as is shows different sex and different genders.


Sunday 11 December 2011

Billboard designs

As a group we discussed different ways we could display the characters from our soap- "Ivy Wood" on a billboard, we looked at the storyline between Kate,Matt, and Matt as a love triangle, and then we also looked at using every character within the soap to show the different characters that will be included throughout the soap.
Kate Trollope drew a rough plan to show what designs we had come up with.





Matt Beckwith then drew up bigger draft images of both designs that we had come up with. We decided to keep the E4 branding on the billboard so that the billboard links properly with our soap trailers. We also chose to use a quote from our trailers, so that the billboard referred back to the tv trailer.

Saturday 10 December 2011

E4 Existing/Past Billboards


(Skins is not a soap)
This is a past billboard used by E4 forskins.
The group decided to use the E4 branding as it created an audience for our soap, in which we chose to use the same target audince, we did this as we felt that the audience of the channel E4 would appreciate and understand our soap the most.

I felt that the trailer I had created was a similar cast age E4 programmes that already exist on E4 and this made me feel that E4 would be the best channel for "Ivy Wood" to be shown on.

(Misfits is not a soap)
Again this is another billboard design from E4, I feel that this is really effective as it instantly created a storyline and a background to what the soap will be like.

I like that the main cast members are all shown, this instantly introduces the cast to the audience, so that they are recognised straight away.

I also feel that although "Ivy Wood" storyline and soap is a contrast to "Misfits" which exists on E4, I feel that it is aimed at the same audience age, and again the cast age is very similar to "Ivy Wood".


This is the E4 style guide with the conventions for us to follow.

Green Screen Cast Photo's


   Kate Trollope                 Katie Henderson
Chandelier                                  Kim



Kerrianne Tatton           Laura McCann
Angel                              Rose^
 


Matt Beckwith                   Matt Ewing
Mickey                               Rhino

Friday 2 December 2011

Magazine Cover

This is the photo we decided to use for our front cover as we felt it worked well to be able to fit all the wording around and we also felt that it grabbed the readers attention.
Also the position of the characters emphasises the love triangle storyline.


This was our final design for the front cover of our magazine. We used the layout and colour scheme of 'TV easy' as we felt that this was bold and bright, we looked at the colours on the cover of the magazine as we felt that it exagerated the parody of the soap.
Using 'TV easy' it helped up to show some front cover CONVENTIONS: main story line anchored cover stars, tabs showing each day of the week, masthead in the first 3rd of the page, other soaps around the cover.

Magazine cover



We brainstormed different names of TV magazines to see which one we thought would fit our soap best. 'TV Buzz' was our favourite one out of them all so we included this in our planned drawing. We are using the conventions of the "TV easy" magazine as we feel that this fits the parody look better as it uses bright colours etc, doesn't look too serious.
We plan to show the love triangle from our soap "Ivy Wood" using Rhino, Chandelier and Micky, we plan to use an image of them at within the centre of our magazine cover to draw the reader in. We plan to use other images to create other soaps within the magazine to make it look like an official magazine cover.




After looking at the layout and the colour use of TV easy, this is our flat plan of the cover of the magazine that we want to create "TV Buzz"





Matt Beckwith drew up a draft of what our magazine cover would look like.
He used the layout of TV easy to do this, and by using the flat plan.



Notes/Plan for story


Scene Drawings



Shooting Schedule

Thursday 13 October 2011

American Soaps & Dallas

Hollyoaks Trailer- Prelimiary task

Dallas - 2012



Dallas First Look for 2012
  • Old characters talk about the past
  • Questions are answered by title cards-
    "All those fights over Ewing oil in Southfork, we laid waste to everything in ouit path J.R and for what?"
    Title card - MONEY.... POWER
  • "I don't want them to be like us"  - shows that the older characters from the past don't want the new characters (their families) to end up like them.
  • "My whole life i've been trying to put the Ewing name back on top"
  • Establishes Bobby as the good guy